Case Study: Arcade1Up achieves 2000% ROAS on a Marvel Superheroes pre-sale launch with CanspanBMG

Arcade1Up drives 2000% ROAS with CanspanBMG

Arcade1Up, a manufacturer of retro home arcade cabinets, partnered with CanspanBMG to launch a pre-sale campaign for its new Marvel Superheroes cabinet. The challenge was to drive full-price pre-orders for a product that would not ship for 60-90 days, opening a new direct-to-consumer revenue channel and achieving sales above projections.

CanspanBMG implemented an integrated strategy using Google Search and Shopping campaigns, YouTube advertising, and targeted media relations to reach retrogamers and Marvel fans. This solution drove massive press attention and high-margin sell-through. The campaign, executed by CanspanBMG, achieved a remarkable 2000% return on ad spend (ROAS), along with 550 million media impressions and 75,000+ landing page clicks, far exceeding all expectations.

Arcade1Up