Case Study: Baker’s Dozen boosts sales by 162% and cuts ACoS by 80% with Canopy Management

The Baker’s Dozen boosts sales 162% and cuts ACoS 80% with Canopy Management

The Baker's Dozen, a bakeware brand on Amazon, faced unprofitable advertising campaigns despite having strong products and reviews. High ad spend and a low return led the owner to pause all campaigns. She partnered with Canopy Management for help with her Amazon PPC strategy.

Canopy Management restructured the campaigns by creating separate sponsored ad campaigns for each product, optimized keyword match types and bids, and introduced new ad types like Sponsored Brand ads. This solution resulted in a 162% increase in sales and an 80% decrease in ACoS within 90 days, significantly boosting profitability for The Baker's Dozen.

The Baker’s Dozen