Case Study: Surviveware achieves 10.4X ROAS and wins back past shoppers with Canopy Management's Amazon DSP

Surviveware drives 10.4X ROAS and $64K in sales with Canopy Management

Surviveware, a maker of durable first-aid kits, was successfully using Sponsored Display Ads but was missing opportunities to re-engage shoppers who had viewed their products on Amazon but left without purchasing. They partnered with Canopy Management to explore more advanced retargeting options beyond the standard Amazon advertising tools.

Canopy Management implemented a campaign using Amazon DSP, leveraging its dynamic ecommerce ad templates to quickly create effective ads for Prime Day. This solution drove $64,901 in sales with a 10.4X return on ad spend, and over 70% of the sales were from new customers, effectively winning back past shoppers and significantly growing their customer base.

Surviveware