Case Study: Snow Cosmetics achieves 21M+ impressions and 62% new-to-brand sales with Canopy Management's Amazon DSP advertising

Snow Cosmetics racks up 21.6M impressions with Canopy Management

Snow Cosmetics, a popular teeth whitening brand, partnered with Canopy Management to overcome its challenge of expanding brand awareness to new customers while maintaining a high return on ad spend. Their goal was to move beyond their influencer-driven success to become a household name by reaching shoppers interested in teeth whitening who had not yet purchased from them.

Canopy Management implemented a strategic 70/30 Amazon DSP advertising plan for Snow Cosmetics. This solution balanced consideration campaigns to attract new customers with retargeting campaigns to capture interested shoppers, leveraging Amazon's precise purchase-based audience targeting. The results were over 21 million impressions, with 62% of total sales coming from new customers and an average return on ad spend of 3x.

Snow Cosmetics