Case Study: Panther Print boosts sales 447% with Canopy Management

Panther Print boosts sales 447% with Canopy Management

Panther Print, a seller of interior wall decor, faced a low conversion rate on Amazon. Their challenge was an overly narrow keyword strategy that limited their reach and a lack of cross-selling ads, preventing new customers from discovering their broad catalog. They partnered with Canopy Management to address these advertising issues.

Canopy Management implemented a solution focused on expanding keyword targeting across multiple match types and ad types, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. They also set up cross-targeting campaigns to promote multiple products. This strategy by Canopy resulted in a 447% increase in sales, a 23% decrease in ACoS, and a 10% increase in profitability for Panther Print.

Panther Print