Case Study: Mary Ruth Organics boosts Amazon sales with Canopy Management

Mary Ruth Organics boosts sales 430% with Canopy Management

Mary Ruth Organics, a supplement brand, faced stagnating sales on Amazon despite high-quality products and a strong review history. They were overly reliant on a single top-selling product and struggled with limited keyword access in a saturated market. Their Amazon PPC strategy lacked diversity, missing opportunities with ad types like Sponsored Brand Video and Sponsored Display. Canopy Management was engaged to address these challenges.

Canopy Management implemented a solution focused on Top of Search campaigns, Sponsored Brand Videos, and Sponsored Display ads, alongside extensive keyword expansion. This precise strategy significantly boosted both advertising and organic sales while reducing costs. The results for Mary Ruth Organics included a 430% increase in sales, a 30% decrease in ACoS, and a major improvement in profitability over 18 months.

Mary Ruth Organics