Case Study: Keranique regains lost market share with Amazon DSP from Canopy Management

Keranique drives $522K in DSP sales and 3.14x ROAS with Canopy Management

Keranique, a top haircare brand specializing in women's hair regrowth solutions, faced the challenge of regaining lost market share after maxing out their existing PPC and Sponsored Display advertising. They needed a new, profitable marketing strategy to reach new audiences and scale revenue, as other off-Amazon channels lacked sufficient conversion reporting. They turned to Canopy Management for a solution using Amazon DSP.

Canopy Management implemented a full-funnel Amazon DSP strategy for Keranique, using prospecting, consideration, and loyalty campaigns to target new and past customers. This solution drove over $522,000 in sales with a 3.14x total ROAS. The loyalty campaigns were particularly successful, generating a 12.12x ROAS on repeat purchases and securing over 1,000 new Subscribe & Save subscribers for recurring revenue, effectively helping Keranique win back market share.

Keranique