Case Study: Keranique achieves 650% sales growth with Canopy Management

Keranique boosts sales 650% in 6 months with Canopy Management

Keranique, a women's hair regrowth brand, faced significant challenges on Amazon despite its market success. The brand struggled with uncontrolled pay-per-click (PPC) ad spend due to inefficient campaigns and was losing sales to third-party sellers who were winning the buy box. They turned to Canopy Management for a solution.

Canopy Management implemented a comprehensive solution, first optimizing Keranique's Amazon listings using a detailed checklist to establish authority. They then conducted extensive keyword research to restructure the PPC campaigns, focusing on high-converting non-branded keywords. This strategy by Canopy Management led to a 650% increase in sales and a 24% decrease in ACoS, achieving the client's profitability goals in under two months.

Keranique