Case Study: Beau Lashes achieves 99% sales growth with Canopy Management

Beau Lashes boosts sales 99% in 3 months with Canopy Management

Beau Lashes, a brand selling professional-grade eyelash products to trained technicians, faced a significant challenge after launching on Amazon. Their products were being purchased by at-home amateurs, which led to a flux of negative reviews that hurt their conversion rates and organic ranking. To address this, they partnered with Canopy Management for Amazon PPC ad targeting and optimization.

Canopy Management restructured Beau Lashes' existing campaigns and optimized product titles by adding "for Professionals" to attract the right audience. This strategic targeting led to an eye-popping 99% increase in sales and a 12.8% decrease in ACOS within just three months. The campaign also improved the brand's star rating from 3.2 to 4, doubled click-through rates, and earned them two Amazon Choice badges.

Beau Lashes