Case Study: BALDR boosts sales and lowers ACoS with Canopy Management

BALDR boosts sales 140% with Canopy Management

BALDR Electronics, a U.S. manufacturer of household electronic goods, was struggling with an unorganized and inefficient Amazon PPC strategy. With hundreds of SKUs and all match types lumped together, their ad spend was growing uncontrollably while sales remained stagnant, and they were not utilizing powerful ad types like Sponsored Brands. They enlisted Canopy Management to address these challenges.

Canopy Management implemented a new Alpha/Beta campaign structure for better spend control and conducted extensive keyword research to uncover high-performing terms. They launched new ad types, including Sponsored Brand and Product Targeting ads, which were previously unused. This strategy delivered massive results for BALDR: a 140% increase in sales, a 28-point decrease in ACOS, and a 16-point increase in profitability over 12 months, ultimately transforming their Amazon advertising performance.

BALDR