Canopy Management
35 Case Studies
A Canopy Management Case Study
Babie B, a baby product brand selling innovative toddler feeding supplies on Amazon, faced a significant challenge with rising advertising costs that were shrinking its profitability. The brand partnered with Amazon PPC experts at Canopy Management to diagnose and address the issues within its advertising account.
Canopy Management's solution involved a complete review and restructuring of Babie B's Amazon advertising campaigns. They implemented targeted keywords, utilized all available ad types, and fine-tuned dynamic bidding. As a result, Canopy Management helped Babie B decrease its ACoS by 70% and increase both sales by 109% and profitability by 45% in under three months.