Case Study: an Amazon beauty brand achieves 579% revenue growth and 10% TACoS at peak season with Canopy Management

Amazon Beauty Brand grows 579% YoY to $2.2M monthly revenue with Canopy Management

The customer, an Amazon beauty brand, faced the challenge of scaling its monthly revenue from $323K to over $2 million during the peak Black Friday and Cyber Monday season without letting its advertising costs erode its carefully built margins. To achieve this, the brand engaged the vendor, Canopy Management, for its full-service Amazon account management and demand-side platform (DSP) services.

Canopy Management rebuilt the brand's campaign architecture in September, separating brand defense from conquest and layering on DSP video retargeting. This strategy, which gave each spend tier its own efficiency floor, delivered exceptional results. The brand achieved a 579% year-over-year revenue growth, reaching $2.2 million in a single month while holding its TACoS at 10% throughout the peak season, proving that aggressive growth and margin protection could be achieved simultaneously.