Case Study: ZeroFox structures product feedback and speeds prioritization with Canny

ZeroFox organizes 2,500+ votes with Canny

ZeroFox, an external cybersecurity platform, faced a challenge in systematically managing and prioritizing a high volume of customer feedback across its multiple product teams. Their existing process for deciding what to build next was organic but lacked the necessary structure. They needed a scalable solution from their vendor, Canny, to better organize feedback and align their entire company.

Canny implemented its Ideas product to create a structured, internal workspace that mirrored ZeroFox's existing product team organization. This allowed product managers to autonomously adopt the tool, triage feedback, and see connections between related requests. The solution integrated with their customer-facing boards and connected to their AI tools via Canny's MCP server, automating workflows. As a result, adoption was seamless without training, and the entire company, including Sales and CS, now uses Canny to align on product work and start informed conversations with customers.

ZeroFox