Case Study: Typeform automates feedback at scale with Canny

Typeform automates feedback at scale with Canny, catching 30% more feature requests

Typeform, a company that helps businesses build interactive forms, faced a challenge in tracking and prioritizing customer feedback across its five internal teams. Each team used different systems like spreadsheets and docs, making it difficult to spot trends and align around the most important feature requests. They needed a scalable solution and turned to Canny, specifically its Autopilot service, to centralize this feedback.

The solution from Canny involved integrating with the teams' existing tools like Salesforce and Zendesk, with Autopilot automating the capture of feedback from support tickets. This implementation delivered significant results: Canny's Autopilot was 30% more effective than the live team at identifying feature requests, with 93% accuracy. It automatically deduplicated and linked feedback, saving time and providing clearer data. This allowed Typeform to tie requests to potential revenue and make smarter product decisions.

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