Case Study: Sticker Mule achieves major product wins and streamlined feedback management with Canny

How Sticker Mule uses Canny to reveal big wins

Sticker Mule, a maker of customizable products and design tools, was losing track of customer and internal feedback scattered across Slack, email, and phone, which led to missed priorities and stale documentation. They adopted Canny as a single, easy-to-use feedback platform to consolidate requests, streamline prioritization, and give customers a clear channel for input.

Canny was implemented quickly (ready for use practically the next day) with public boards for customer suggestions and private boards for internal planning; this increased cross-team visibility, sped up meeting preparation, and made prioritization effortless. Canny helped Sticker Mule uncover high-demand opportunities—most notably validating and driving the launch of holographic stickers—leading to measurable gains in productivity and revenue while improving customer communication.

Sticker Mule

Viamonte Sherman

VP of Technology