Case Study: Outlier achieves product-led growth and better community engagement with Canny

How Outlier scored big with product-led growth and community engagement

Outlier, a sports betting platform, was growing quickly and attracting hundreds of thousands of users with a small eight-person team. As a product-led company, it struggled to manage a flood of user feedback—hundreds of pieces a week—while feature requests got lost, duplicates were hard to merge, and product and marketing lacked visibility into request status. Outlier used Canny to organize feedback, prioritization, roadmapping, and update announcements.

Canny streamlined Outlier’s feedback workflow through integrations with Intercom and Linear, making it easy to collect, triage, merge similar requests, and keep the roadmap visible across teams. The result was improved cross-team collaboration, stronger community engagement, and major time savings; Outlier said Canny could delay hiring a product manager and now tracks growth through metrics like posts, votes, comments, and status changes, with more than 3,000 votes recorded on Canny.

Outlier

Evan Kirkham

Co-founder