Case Study: Knak achieves centralized customer feedback and faster product updates with Canny

How Knak's customer success team uses Canny to streamline feedback processes

Knak, a codeless email and landing‑page creation platform for enterprise marketing teams, was struggling with fragmented feedback—customer input lived in Google Sheets, Salesforce, and other places—and had no straightforward way for users to submit requests. To solve this, Knak selected Canny to centralize feedback and provide a customer-facing request and Changelog system.

Canny was quick to set up and integrated with Intercom and Salesforce, becoming the single source of truth that the Customer Success team manages while the whole company consults the Canny board. The result: much faster, more efficient feedback gathering and prioritization, clear customer communication via Canny’s Changelog, broad internal adoption, and over 1,000 votes collected on their Canny board—delivering measurable time savings and better product decisioning.

Knak

Felix Higgs

Senior CSM