Case Study: Hive increases cross-team collaboration and NPS with Canny

How Hive uses Canny to collaborate across departments and increase their NPS (Marketing team)

Hive, a project management and productivity tool, needed a better way to capture and unify customer feedback as its team shifted to remote work and a more customer-first product process. Before using Canny, feedback was scattered across desks, emails, and chat, making it hard for Hive to see a clear picture of what customers wanted and leaving smaller voices unheard.

Hive implemented Canny as a central source of truth for product requests, community feedback, release notes, and cross-team collaboration, including a Zapier integration to keep statuses in sync. With Canny, Hive says it saves 2–3 hours per week on product marketing, improves internal communication, and has seen its NPS rise consistently; the team also uses metrics like votes and completed requests to guide prioritization and product roadmaps.

Hive

Michaela Rollings

Head of Brand and Content