Case Study: Givebutter achieves stronger NPS and smarter roadmap prioritization with Canny

How GiveButter crushed their NPS and predicted the future with Canny

Givebutter, the nonprofit fundraising platform, needed a better way to centralize and act on customer feedback so it could stay product-led, prioritize the right features, and give users a way to share ideas and requests. It turned to Canny, along with Canny’s Changelog and HubSpot integration, to capture feedback from customers and prospects and use it to guide its roadmap.

With Canny, Givebutter used votes, comments, effort scoring, and strategic importance to decide what to build next and communicate progress more clearly. The results included more than 600 votes on its Auctions feature, stronger platform engagement, and a Q1 NPS score of 75, showing that customers felt heard and that Givebutter could better predict feature adoption with Canny.

Givebutter

Jesse Sandala

Director of Product