Case Study: Axios achieves faster product decisions and streamlined user feedback with Canny

How Axios uses Canny to keep internal teams aligned, inform stakeholders, and reduce time spent on messy communication

Axios, a digital media company, needed a simple way to gather and organize user feedback for its mobile-friendly Axios app and to reduce time spent on messy internal communication across calls, emails, and messages. To centralize feedback as a single source of truth, product lead Marcus Moretti adopted Canny’s user feedback tool, using private and public Canny boards to collect tester input.

Canny was embedded in the app during alpha and then a closed beta (about 1,000 testers), generating a large number of posts and upvotes, cutting dozens of internal calls/emails/IMs, and speeding decision-making and feature prioritization. By using Canny, Axios reduced cognitive load, saved time, improved user satisfaction and re‑engagement, and helped the team achieve product–market fit during the beta period.

Axios

Marcus Moretti

Axios