Case Study: Ahrefs achieves streamlined feature-request tracking and clearer customer expectations with Canny

How Ahrefs uses Canny to track feature requests and set customer expectations

Ahrefs, the big‑data SEO toolset used by companies like Netflix and Shopify, faced a fragmented feedback process with requests scattered across Intercom, a Facebook group, Slack, and Google Sheets. To consolidate feature requests, make sense of large volumes of feedback, and set clearer customer expectations, Ahrefs adopted Canny (accessible via an in‑product help menu/Canny widget) as their centralized feedback solution.

With Canny, Ahrefs’ product team and CMO Tim Soulo captured feedback from over 1,000 customers, prioritized work based on popularity, and published updates directly through the platform—improving transparency and preventing off‑topic requests from derailing focus. Canny enabled clearer customer communication and more manageable tracking of feature requests; Tim notes that without Canny, tracking requests would be a disaster.

Ahrefs

Tim Soulo

Chief Marketing Officer