Case Study: Assembled turns scattered feedback into revenue opportunities with Canny Ideas

Assembled organizes $2.2M in ARR opportunities with Canny

Assembled, a support operations platform, faced a challenge in capturing and prioritizing scattered product feedback from teams like sales and support, which arrived via Slack, Notion, and other channels without revenue context. This made their prioritization process biased and inefficient, as there was no way to differentiate a small request from a major revenue opportunity.

To solve this, they implemented Canny Ideas, an internal feedback board that auto-organizes requests into product areas and integrates seamlessly with Salesforce and Zendesk. This solution, provided by Canny, gave the product team a clear, prioritized view where every idea showed associated revenue, account impact, and source. As a result, Assembled's product team now makes data-driven decisions, with their Head of Product mandating revenue context for all requests, shifting the team away from a loudest-voice system to one focused on measurable impact.

Assembled