Case Study: X-Lab builds a cohesive, human-centred health-tech brand with Canny Creative

X-Lab unifies two brand identities with Canny Creative and modernizes its website

X-Lab, a health-tech company, faced the challenge of operating with two disconnected brand identities: one for their main company and another for their product, Labgnostic. This fractured their overall image and created confusion. They partnered with Canny Creative for branding, website, and SEO services to unify their brands while keeping the product's unique identity, aiming to create a more human and approachable feel in the clinical healthcare space.

Canny Creative solved this by building a cohesive visual framework that seamlessly brought Labgnostic under the master X-Lab brand. They introduced playful illustrations, a warm color palette, and benefit-driven website copy to create a powerful new identity. The vendor also delivered a complete website redesign and comprehensive brand guidelines. The result was a unified and modern brand that effectively communicates X-Lab's industry leadership and encourages new leads.

X-Lab