Case Study: Startup boosts website relevancy and authority with CanIRank SEO silo strategy

Startup boosts SEO silos with CanIRank, driving 5,000-12,000 monthly impressions

The customer, a startup with an Instagram marketing app, faced the common challenge of low website authority and relevancy, leading to poor search engine rankings and online anonymity despite regular blogging. To address this, they engaged the vendor CanIRank, which utilized its proprietary keyword research software and content strategy expertise to devise a solution.

CanIRank implemented a structured SEO silo strategy for the startup, organizing content into four broad categories based on thorough keyword research. This involved creating a detailed content calendar and strategically interlinking posts to build topical authority. The solution provided a clear, long-term roadmap that increased website relevancy and strength, making it easier to rank for valuable primary keywords and significantly improving the blog's potential to generate organic traffic.

Startup