Case Study: Mint boosts organic traffic and outranks competitors with CanIRank

Mint drives 20% of new users with CanIRank

Mint, a personal finance startup, faced stiff competition from established players like Quicken Online and Microsoft Money Online with a limited marketing budget. Their challenge was to build brand awareness and attract users inexpensively in a crowded market. They utilized CanIRank's insights on effective startup SEO strategies to guide their approach.

CanIRank's recommended strategy for Mint focused on creating a massive amount of valuable, targeted content to attract search traffic. This included building a highly successful blog through guest posts and creating a dedicated question-and-answer site called Mint Answers. This smart startup SEO approach drove 20% of Mint's new users, helping them achieve over a million users and a $170 million valuation prior to their acquisition by Intuit.

Mint