Case Study: Hayu boosts brand awareness with Canela's TikTok and Instagram influencer campaign

Hayu reaches 453,383 users with Canela's influencer campaign

Hayu, a streaming service specializing in reality TV on demand, faced the challenge of increasing its brand awareness, informing its target audience, gaining subscribers, and growing a community all at once. The vendor, Canela, was enlisted to provide a solution using its influencer marketing service.

Canela developed a strategic campaign for Hayu on TikTok and Instagram, carefully selecting and collaborating with influencers to reach the target audience. A notable Instagram post by @livingpostureo promoting a special offer reached over 450,000 users and achieved a 24.61% engagement rate. On TikTok, campaigns with creators like @alexsinos and Judit Jaso reached average audiences of 150,000 and 83,000 people respectively, successfully boosting visibility for Hayu.

Hayu