Case Study: The Royal Mint drives ecommerce growth with Candyspace

The Royal Mint boosts returning visitors by 192% with Candyspace

The Royal Mint, Britain's oldest business, faced the challenge of evolving from a traditional manufacturer into a modern, data-driven ecommerce and financial services provider. Their fragmented legacy systems created barriers to growth and were unable to handle significant traffic spikes. To address this, they partnered with Candyspace to architect a new digital collections platform using the Optimizely DXP.

Candyspace delivered a scalable, user-centric platform that leveraged Optimizely Digital Asset Management and AI-powered asset tagging. The solution had a transformative impact, with early metrics for logged-in "My Collection" users showing a 192% increase in returning visitors, an 18% rise in engagement rate, a 464% surge in add-to-basket actions, and a 6% increase in sales, successfully positioning The Royal Mint as a digital-first destination.

The Royal Mint