Case Study: Riddell boosts DTC growth with Candyspace

Riddell boosts basket conversions with Candyspace

Riddell, a leading manufacturer of American football equipment, faced the challenge of modernizing its labor-intensive and inefficient direct-to-consumer sales process. To convert more leads and alleviate pressure on its sales teams, Riddell partnered with Candyspace to overhaul its online store and redefine its web experience with a focus on growth.

Candyspace implemented a comprehensive site redesign that included high-fidelity wireframes and a streamlined UX/UI to drive basket conversions. The solution was enhanced with bespoke creative and 3D assets to boost product engagement. As a result, Candyspace delivered a more efficient online experience that drove sales growth through digital channels and built deeper relationships with the Riddell brand.

Riddell