Case Study: Micheldever Group achieves a 98% conversion increase with Candyspace

Micheldever Group boosts conversion 98% with Candyspace

Micheldever Group, the UK’s largest independent tyre wholesaler and retailer, faced critical growth hurdles due to a 20-year-old monolithic platform that suffered from frequent failures and lacked flexibility. To address this, Candyspace was appointed to execute a comprehensive digital transformation, replacing the unsupported legacy system with an enterprise-grade, composable commerce stack.

Candyspace implemented a MACH architecture, integrating a best-of-breed solution including commercetools and Storyblok, and connected 13+ critical backend systems. This solution delivered immediate results, including a 98% increase in overall conversion rate and a 115% increase in mobile conversion, while laying the technical foundation for future commercial strategies and operational efficiency.

Micheldever Group