Case Study: Mazda boosts conversions and test drive bookings with Candyspace

Mazda boosts test drive bookings by 23% with Candyspace

Mazda faced a fragmented digital ecosystem with over 400 disparate retailer websites across Europe, which created inconsistent user experiences and hindered lead conversion in a changing automotive market. They partnered with Candyspace to consolidate this web estate and implement a data-led Conversion Rate Optimisation (CRO) programme to drive higher-quality leads.

Candyspace delivered a unified solution by migrating Mazda's sites to a centralised Optimizely platform and executing a continuous CRO programme. This strategy significantly improved performance, driving a 31% increase in sessions, a 21% uplift in goal conversions, and a 23% increase in test drive bookings, establishing the website as Mazda's primary driver of sales readiness.

Mazda