Case Study: Mars Petcare builds a trusted pet wellness app with Candyspace

Mars Petcare launches Miome MVP in 6 weeks with Candyspace

Mars Petcare, a major player in the FMCG pet food market, faced the challenge of losing revenue and market share due to a lack of personalized consumer experiences. They needed to evolve beyond manufacturing to create services that would build deep, long-term connections with pet parents, open new revenue streams, and gather critical data. To address this, they engaged Candyspace to help define a new service-driven proposition.

Candyspace designed and built a rapid proof of concept for an app named Miome, which provided an end-to-end pet health testing service. The solution was developed through extensive user research and rapid ideation, resulting in a trusted and scientifically credible digital product. This empowered pet parents with knowledge, reduced their anxiety, and gave Mars a solid foundation for future feature development and access to a wealth of GDPR-compliant customer data.

Mars Petcare