Case Study: ITV achieves UK’s fastest-growing streaming platform with Candyspace

ITV grows to 1 billion streams in 4 months with Candyspace

ITV, a major UK broadcaster, faced the challenge of fundamentally shifting to a digital-first strategy with the launch of its new streaming platform, ITVX. The goal was to become a leader in UK advertiser-funded streaming by creating a seamless, premium viewing experience that combined ad-funded reach with subscription growth. To meet this challenge, ITV partnered with Candyspace to architect and deliver the mobile and Apple TV applications for the new service.

Candyspace deployed cross-functional squads to build the iOS, Android, and Apple TV platforms, engineering a world-class solution with intuitive content discovery and personalisation. The results were transformative: ITVX achieved 1 billion streams in just four months and drove a 37% increase in monthly active users, establishing it as the fastest-growing streaming platform in the UK. The work by Candyspace was crucial in delivering this massive scaling of capabilities and significant growth in viewer engagement.

ITV