Case Study: Hello! boosts page views and revenue with Candyspace's growth-driven website redesign

Hello! boosts circulation 3x in 8 weeks with Candyspace

The customer, Hello!, a global publisher, faced the challenge of driving ad revenue growth despite reader aversion to advertisements. Their goals were to increase page views, reduce bounce rate, and encourage reader exploration to create a more premium ad offering. They partnered with the vendor Candyspace to address this complex design challenge.

Candyspace employed its unique growth driven design methodology and sweetspot formula, aligning customer and business priorities. Through stakeholder interviews, reader testing, and rapid prototyping, they developed an intuitive digital design system and revised content strategy. The solution led to a measurable 3x increase in circulation, alongside maximized page views, increased dwell time, and greater media value for Hello!.

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