Case Study: Halo boosts conversions with Candyspace

Halo boosts conversion 110% in 21 days with Candyspace

The customer, Halo, a market leader in saliva-based PCR testing, faced an immensely challenging market environment with changing government regulations and customer confusion around travel requirements. Their challenge to the vendor, Candyspace, was to rapidly redesign their website to deliver more clarity for customers and reduce drop off through the checkout flow, all within 21 days.

Candyspace addressed this by re-engineering and redesigning the site with a restructured user experience and a more considered checkout flow that included improved payment integration. The solution resulted in a 110% increase in conversion and a 20% reduction in bounce rate, enabling the business to maximize revenue and provide customers with reassurance for safe travel.

Halo