Case Study: Clothes2Order increases online sales with Candyspace

Clothes2Order boosts online sales 7% with Candyspace

Clothes2Order, a UK-based custom branded clothing manufacturer, faced the challenge of optimizing its complex online buying journey to increase conversion rates and average order value, particularly on mobile devices. The complexity was causing production delays and inefficiencies. They engaged Candyspace to launch a conversion rate optimization (CRO) programme to address these pain points.

Candyspace conducted stakeholder workshops and user research to create a backlog of experiments, which were prioritized using the RICE framework. Over six months, they designed and delivered 12 experiments, achieving a 50% win rate. This programme implemented by Candyspace successfully increased online sales revenue by 7% for Clothes2Order.

Clothes2Order