Case Study: Augustinus Bader boosts conversions and subscription revenue with Candyspace

Augustinus Bader boosts conversion 2.5x with Candyspace

Augustinus Bader sought to improve the user experience across its website to increase online sales, conversions, and customer lifetime value. The luxury skincare brand partnered with Candyspace to optimize customer journeys and deploy a subscription model, aiming to reduce drop-off and create a new revenue stream.

Candyspace conducted customer research and a data audit to identify key pain points, such as unclear subscription management and product benefits. They implemented a solution focused on clear messaging, emphasizing a 'every 6th product FREE' offer based on the psychology of discounts. This work resulted in a radically redesigned, growth-focused UX for Augustinus Bader. The project delivered a 6x increase in subscriptions from product pages, a 3x increase in year-on-year revenue, and a conversion rate that grew 2.5x from 1.78% to 4.8%.

Augustinus Bader