Case Study: Zoom drives feature adoption with Candu

zoom launches new product features in 6 minutes with Candu

zoom utilized Candu's product adoption platform to effectively launch new product features and drive user adoption. The challenge was to promote new releases without disrupting the user's workflow and to ensure that announcements were only seen by users who would find value in them.

Candu's solution provided zoom with nine different in-app strategies for feature promotion, including login page announcements, banners, hotspots, and product tours. This approach allowed zoom to strategically place announcements at key moments in the user journey, leading to more effective feature launches and increased user engagement.

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