Case Study: UserTesting achieves 17% click-through rates with Candu

UserTesting increased customer engagement, achieving a 17% click-through rate on in-product banners

UserTesting, a customer marketing team using an Influitive-powered CommUnity site, wanted to improve engagement after growing its membership to 3,600+ members. The challenge was making discussion threads and other community content more visible directly on the homepage to encourage more interaction and repeat visits.

Using Candu, UserTesting embedded no-code UI components and homepage banners into its community experience without custom CSS or professional services. The result was a combined average 4% click-through rate on discussion categories and a 17% click-through rate on challenge banners, showing that Candu helped drive measurable engagement improvements.

UserTesting

Anissa Alvarez

Associate Customer Marketing Manager