Case Study: Smartproxy achieves 52% of free-trial starts and 10× faster launches with Candu

Smartproxy drives 52% of free trials with Candu

The customer, Smartproxy (now Decodo), a proxy and web-scraping platform, faced a significant challenge as its marketing team had no control inside the product to communicate with users. Every update, such as banners or feature call-outs, required engineering support, which created a bottleneck and delayed campaigns for weeks or months.

Using the Candu no-code editor, Smartproxy's marketing team implemented targeted in-app experiences like banners and information pages without developer tickets. This solution from Candu led to a 52% capture rate of all free trials from a single banner and accelerated the time to ship updates from weeks to just hours.

Smartproxy