Case Study: Resource Guru drives faster trial activation with Candu

Resource Guru boosts trial activation with Candu in a 3-step onboarding playbook

Resource Guru, a resource scheduling and management software company, faced the challenge of effectively onboarding new trial users to drive initial product value and increase conversion rates. They partnered with the vendor Candu to implement a more effective user onboarding experience.

Candu's solution was a streamlined, three-step onboarding playbook that clarified the product promise, used a few high-signal questions to personalize the path, and drove users to complete the three key actions that predict success. This approach, which included a demo workspace to lower barriers, led to a reliable leading indicator of user activation. The vendor helped Resource Guru rapidly experiment and learn, resulting in a significant increase in the likelihood of trialists subscribing after being active on two separate days.

Resource Guru