Case Study: Moz achieves 8/10 onboarding satisfaction and 9k+ onboarded accounts with Candu

Moz boosts onboarding satisfaction to 8/10 with Candu

Moz, a leading SEO platform, faced a challenge where its marketing team could not effectively own and iterate on in-app product onboarding experiences. Any new idea required extensive justification and had to compete for scarce engineering resources against broader company priorities, which severely limited their ability to experiment and improve the user experience quickly.

Using Candu, a no-code editor, Moz's marketing team implemented a goal-based onboarding solution without needing engineering support. They started with a basic text-based guide and, over 18 months, iterated it into a comprehensive, visual experience based on user feedback. The results achieved with Candu were substantial, including an 8 out of 10 user satisfaction rating, over 9,000 accounts onboarded, and a 20% improvement in free-to-paid conversion rates for some user cohorts.

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