Case Study: seoClarity triples training views with Candu's in-app video library

Mark’s in-app video library tripled seoClarity’s training and enablement views

seoClarity wanted to give its thousands of users self-serve support inside the product, reducing reliance on the support team and helping users quickly find how-to resources without leaving the app. The challenge was that while short videos could answer many questions, external content was hard to discover and users were reluctant to leave the platform.

Using Candu, seoClarity launched an in-app Workflow Video Library with quick how-to enablement videos. This made support content easy to find where users needed it most, and after launch the company saw average video views triple. Candu also let the team quickly add and update videos without developer help, keeping the library current and accurate.

Seoclarity

Mark Traphagen

VP of Product Marketing & Training