Case Study: Make boosts activation by 4–6% with Candu

Make boosts activation 4–6% with Candu

The customer, Make, faced the challenge of onboarding a diverse user base with varying technical proficiencies and use cases. They needed a comprehensive yet simple process to guide new users to value quickly during their first session. To address this, they worked with the vendor Candu to implement smarter, personalized onboarding flows.

Using Candu's no-code tools, Make implemented a solution featuring an onboarding survey, personalized empty states, and a dynamic resource hub. This allowed them to segment users and deliver tailored content at scale. The solution achieved significant results, with Make observing a relative increase in activation rates of 4% to 6% across different user groups.

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