Case Study: Ketch achieves 50% higher activation with Candu

Ketch boosts activation 50% with Candu

The customer, Ketch, a data privacy and consent orchestration company, faced the challenge of turning more visitors into active users quickly. They needed to launch a self-serve freemium tier to help small teams with basic compliance without draining engineering resources. They partnered with the vendor Candu and used its no-code onboarding editor to build the solution.

Using Candu, Ketch implemented a no-code freemium flow that guided new users through setup with videos and checklists. This solution boosted their signup-to-live activation ratio by 50%, from 40% to 67%. The vendor Candu also helped Ketch drastically reduce the time needed to make tweaks to the experience and cut down on customer support tickets.

Ketch