Case Study: Jisr turns feature launches into revenue growth with Candu

Jisr boosts feature adoption to 20% with Candu

Jisr, a leading cloud-based HR platform in Saudi Arabia, faced significant challenges in communicating with its diverse customer base across six different products. Their high engineering release velocity of 5-7 features per month resulted in chaotic, uncoordinated customer communications, leading to low feature awareness and adoption. To solve this, they implemented Candu to centralize control of their in-app messaging and user experience.

Using Candu, Jisr's product marketing team built three systematic playbooks for awareness, adoption, and expansion. They deployed targeted in-app campaigns, walkthroughs, and paywalls, which dramatically improved results. Key outcomes included saving a performance management module from being killed by achieving 20% adoption in one week, an 83% quarter-over-quarter growth in travel bookings, and generating 100% qualified sales leads from paywalls. Candu enabled Jisr to turn its product release velocity into a predictable revenue-generating system.

Jisr