Case Study: Looker boosts account engagement by 20% with Candu

How Looker boosted account engagement by 20% with Candu

Looker, a data analytics platform, faced the challenge of increasing user engagement with its powerful but complex software. Their goal was to help more customers harness the platform's flexibility and make data a natural part of everyday workflows. To address this, they partnered with Candu to design a campaign aimed at turning regular users into power users.

Candu implemented a multi-channel engagement strategy for Looker, consisting of targeted email campaigns, a blog series, and educational webinars. This approach leveraged cross-team collaboration and marketing automation to guide users on how to push data into tools like Slack and Salesforce. As a result of the campaign, Looker saw a 20% increase in its key account engagement metric, the Platform Score, which remained elevated weeks after the campaign ended.

Looker