Case Study: Make boosts user activation by 3–5% with Candu

How Caglar increased Make's activation rates by 3-5% with interactive empty states

Make, a no-code automation and workflow builder, wanted to improve its new-user onboarding and activation flow. The challenge was that new sign-ups landed on the page to create their first “scenario” without enough in-line guidance, leaving many users unsure of where to start and potentially slowing activation.

Candu helped Make address this by using interactive empty states to guide users with contextual inspiration, including popular app and template combinations. This approach turned the empty state into a useful onboarding touchpoint and led to a 3–5% increase in new user activation rates among users who interacted with the new homepage empty state.

Make

Caglar Ekim

Growth Specialist