Case Study: Guru achieves 71% higher activation with Candu

Guru boosts activation by 71% with Candu

Guru, a company that provides a collaborative wiki tool, faced a challenge with its user onboarding. Their existing email campaigns were generic and not personalized to different user roles or stages in the customer journey, limiting their effectiveness. To address this, they partnered with the vendor Candu to improve their activation rates.

Candu helped Guru implement a personalized onboarding solution using decision-tree logic and in-app messaging. This new flow delivered targeted communications based on a user's actions and inferred use case from their job role. As a result of working with Candu, Guru achieved a 71% increase in user activation and a 51% lift in conversion, proving the value of a tailored onboarding experience.

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