Case Study: GitLab boosts feature adoption with Candu

GitLab drives monthly feature launches for 122 months with Candu

GitLab, a development and operations platform, faced the challenge of ensuring its new software features were effectively communicated and adopted by users across its entire organization. To address this, they partnered with the vendor Candu to improve cross-team collaboration between Product, Marketing, and Customer Success for their feature releases.

The solution implemented with Candu involved establishing a consistent monthly release schedule and utilizing its no-code tool for in-product announcements. This allowed GitLab to effectively tier its releases and leverage multiple distribution channels, meeting users where they have high intent. As a result, GitLab has successfully released and promoted product updates on the same date for 122 consecutive months, leading to increased feature adoption, product growth, and better customer retention.

GitLab