Case Study: Canva achieves higher feature adoption with Candu

Canva boosts feature adoption by 40% with Candu

The customer, Canva, faced the common SaaS challenge of low feature adoption, where many features became expensive "shelf-ware" because users would not leave the product to learn via traditional help documentation. To transform education from a support cost into a core product feature, they partnered with the vendor Candu to implement a new framework.

Candu's solution was a contextual learning system integrated directly into Canva's product. This framework provided education at the exact moment of need within the user's workflow, utilizing a split-screen experience for hands-on learning in a safe sandbox environment. The results were significant, including a 40% average increase in feature adoption, a reduction in time to value from 14 days to 3 days, and a 35% reduction in "how do I" support tickets. Users completing lessons also showed 2.3x higher upgrade rates.

Canva